Arthur Aguirre is an independent Analytics Consultant with over 10 years of experience successfully delivering data and analytic services to clients.
He primarily works with senior level Marketing, Market Research, Digital Marketing and Business Intelligence professionals and strategist to uncover trends, behavioral patterns and insights in survey and transactional data that drive business decisions. As a strategic partner, he works closely with clients to develop solutions that directly impact the success of their markets, brand, products and initiatives.
His broad analytic expertise includes traditional statistical techniques (predictive modeling, segmentation analysis and data reduction techniques), text and data mining methodologies and machine learning algorithms. As a tech savvy entrepreneur, he works with a multitude of programming languages and open source and proprietary platforms to efficiently deliver scalable solutions.
Portfolio of services includes:
- Data management and reporting services for custom B2B or B2C survey research projects
- Database and data mining techniques
- Statistical analysis and modeling of moderate to large databases
- Data integration services: combining survey and data warehouse information for deeper analytics
Examples of past work includes:
Mining web logs to develop proprietary customer segments and mapping each back to key performance indicators.
Undertaking survey analytics for market research initiatives and employee based assessments.
Integrating sentiment analysis with traditional MR metrics.
Latent variable modeling to uncover scores that more effectively model behavior and provide actionable intelligence to business leaders and decision makers.
Implementing robust importance modeling techniques to pinpoint product attribute importance.
Automating visualization and crosstabulation solutions for large scale reporting.